Bill’s Bullpen Graphic Identity

Bill’s Bullpen is a comic book and sports memorabilia retailer based out of Hollister, Ca. The shop has been a staple of the community for nearly 30 years, serving customers in San Benito, Santa Clara, and Monterey County.

Bill’s Bullpen had very little web presence and lacked a clear and consistent brand image. I provided a graphic identity package consisting of a logo, a stationery package, marketing material for an in-store event, a custom illustrated alphabet to alphabetize the comic books, and a modern, responsive website to communicate with his current customers and attract new ones.